[HOT SHARE] Typography and Motion Graphics: The 'Reading-Image' Books

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In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design, using the concept of the ‘reading-image’ to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences—including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)—Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics, offering a striking theoretical model for understanding typography in media.

Additional Information:

Title	: Typography and Motion Graphics: The ‘Reading-Image’
Author	: Michael Betancourt
Item ID	: BDZ7DwAAQBAJ
Publisher	: Routledge
Type	: BOOK
Format File	: PDF & EPUB
Android/iOS	: Install “Google Play Books”
Page Count	: 156
Category	: Art
Published Date	: 2018-11-20
Language	: en
Isbn 10	: 0429627831
Isbn 13	: 9780429627835
Sale Info	: FOR_SALE
Price	: 17.67 EUR

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