[HOT SHARE] Can Gamification Close the Engagement Gap of Generation Y?, A pilot study from the digital startup sector in Berlin Books

[Paid Ebooks] Price: 24 EUR (Free). Download Can Gamification Close the Engagement Gap of Generation Y?, A pilot study from the digital startup sector in Berlin.

Gaming engages. How can employment become more attractive and fun? Only 16% of German employees are fully engaged and willing to go `the extra mile’ for their company. This perceived engagement gap – which is aggravated by the new work ethics of Generation Y – offers a significant case for value creation and strategic opportunities for companies worldwide. This book analyses the question of whether gamification has the potential to close this engagement gap. It offers a literature review of the emerging topic and creatively and critically develops new ideas. Data from a pilot study on the digital startup sector in Berlin shows a positive impact of gamification on employee engagement. This informative work is directed at people interested in new business trends, business students, gamification researchers and human resources practitioners.

Additional Information:

Title	: Can Gamification Close the Engagement Gap of Generation Y?, A pilot study from the digital startup sector in Berlin
Author	: Avo Schönbohm,Katharina Urban
Item ID	: 07QhBwAAQBAJ
Publisher	: Logos Verlag Berlin GmbH
Type	: BOOK
Format File	: PDF & EPUB
Android/iOS	: Install “Google Play Books”
Page Count	: 127
Category	: Gamification
Published Date	: 2014-12-23
Language	: en
Isbn 10	: 3832538488
Isbn 13	: 9783832538484
Sale Info	: FOR_SALE
Price	: 24 EUR

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