[HOT SHARE] Leading Pharmaceutical Innovation, Trends and Drivers for Growth in the Pharmaceutical Industry Books
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Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.
Additional Information:
| Title | : Leading Pharmaceutical Innovation, Trends and Drivers for Growth in the Pharmaceutical Industry |
| Author | : Oliver Gassmann,Gerrit Reepmeyer,Maximilian von Zedtwitz |
| Item ID | : iry1nJHAc_sC |
| Publisher | : Springer Science & Business Media |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 186 |
| Category | : Business & Economics |
| Published Date | : 2008-02-19 |
| Language | : en |
| Isbn 10 | : 3540776362 |
| Isbn 13 | : 9783540776369 |
| Sale Info | : FOR_SALE |
| Price | : 72.79 EUR |
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