[HOT SHARE] An Integrated Approach to New Food Product Development Books
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New products often fail not because they are bad products, but because they don’t meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. These failures drive home the need to understand the market and the consumer in order to deliver a product which fulfills the two equa
Additional Information:
| Title | : An Integrated Approach to New Food Product Development |
| Author | : Howard R. Moskowitz,I. Sam Saguy,Tim Straus |
| Item ID | : -wOkPmBVsAoC |
| Publisher | : CRC Press |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 503 |
| Category | : Technology & Engineering |
| Published Date | : 2009-06-24 |
| Language | : en |
| Isbn 10 | : 1420065556 |
| Isbn 13 | : 9781420065558 |
| Sale Info | : FOR_SALE |
| Price | : 208 EUR |
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