[HOT SHARE] Approved Marketing Plans for New Products and Services Books

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This book provides students of marketing with everything they need to understand and prepare a comprehensive marketing plan. Written in Dr. Wongs vivid and interesting style, and furnished with examples for new products and services, this book helps students to demystify the ingredients of an approved marketing plan. Advance Praise for Approved Marketing Plans for New Products and Services Dr. Ken Wongs latest work exemplifies the unassuming and straightforward style he is so famous for. Ken has obviously worked very hard to make things easy for the reader. The work is a step-by-step, logical, detailed and multi-faceted approach to writing the all-important Marketing plan. Maurice Williams, PMC, Former Chief Marketing Officer, SingPost, Singapore This book helps people to prepare the blueprint of a marketing plan. I learnt a lot from this book and this is a must read for anyone who wants to successfully plan for marketing their products or services. Thanks Professor Ken Wong for bringing out such an excellent textbook. Rajen Kumar Shah, Chartered Accountant, DISA, Aditya Birla Group, India

Additional Information:

Title	: Approved Marketing Plans for New Products and Services
Author	: Dr. Ken K. Wong
Item ID	: sxXNaA_gFPEC
Publisher	: iUniverse
Type	: BOOK
Format File	: PDF & EPUB
Android/iOS	: Install “Google Play Books”
Page Count	: 188
Category	: Social Science
Published Date	: 2010-11-24
Language	: en
Isbn 10	: 145026249X
Isbn 13	: 9781450262491
Sale Info	: FOR_SALE
Price	: 10.39 EUR

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