[HOT SHARE] Media, Telecommunications, and Business Strategy Books

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With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.

Additional Information:

Title	: Media, Telecommunications, and Business Strategy
Author	: Richard A. Gershon
Item ID	: 1eYcAAAAQBAJ
Publisher	: Routledge
Type	: BOOK
Format File	: PDF & EPUB
Android/iOS	: Install “Google Play Books”
Page Count	: 440
Category	: Language Arts & Disciplines
Published Date	: 2013-07-18
Language	: en
Isbn 10	: 1136288929
Isbn 13	: 9781136288920
Sale Info	: FOR_SALE
Price	: 77.99 EUR

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